Peter B: Business Development Specialist with a Focus on Change Management

Peter is a business development specialist with a focus on change management, alongside an impressive record of leading growth businesses. His strengths lie in his ability to bring people together to plan and implement new initiatives, whilst his focus is on the reduction of operating costs whilst enhancing quality and building volumes.

He has broad experience of blue-chip service-based businesses and a successful track record gained in Business Development, Marketing and Operations and in delivering results. Since starting his career as an Account Manager at advertising giant Saatchi & Saatchi as an Account Manager, Peter has:

• Working in a Consultant capacity, appraised new business opportunities for Assura Medical, bringing complementary health practitioners alongside GP Practices.
• Acted as Project Manager for Burn Callander and led 40 Contractors involved with the complete restoration of three historic buildings over a period of seven months.
• Whilst working as Interim Marketing Director for Cheshire Building Society, brought about step change following market review, including leading team planning sessions for their 2007 Marketing activity.
• Directed a groundbreaking corporate advertising campaign and introduced new tactical promotions for products at Cheshire Building Society, whilst also analysing their mortgage strategy and recommending changes.
• Achieved record sales in the results-driven retail finance sector whilst employed as Head of Business Lending at MBNA Europe, acting as a key leader in delivering the ‘superior service’ proposition as staff numbers grew from 90 to over 4,000.
• As Head of Credit Division at MBNA Europe, managed a department of 230 Analysts responsible for all consumer credit card applications.

Read more manager case studies