Interim Direct Marketing Consultants

To maximise sales, companies need qualified leads for their salespeople to call on. An Interim Direct Marketing Consultant can create tailored lead generation programmes to generate qualified respondents, using online or traditional media. They can articulate and implement compelling offers designed to motivate prospects' response.

Our Interim Direct Marketing Executives can operate in a green-field environment, creating a company's first lead generation campaigns. Alternatively, they can operate in established direct marketing organisations, to turn around underperforming programmes or counteract cyclical downturns. Like all interim managers, they can be applied quickly in times of need, and withdrawn when the job is done.